Thumbs Up Copy, Hands Down Results
You’ve heard, “No one will read it anyway” a million times. That’s because too often words fail to engage readers. That’s because most copy is as predictable as fender-benders in a rainstorm.
Great copy combines education and entertainment with a message of value. You want to share information about your product or service. Make the truth appealing. Make the audience stop multi-tasking and pay attention. Not easy, huh.
For several decades, I lined up the nouns, adjectives and adverbs that inspire results. Content-rich websites. Bold billboards. Turn-it-up radio spots. You name it. I've written copy for almost every type of project that relies on words—and my clients have appreciated the responses. In fact, I co-authored two books on advertising and has spoken on commercial writing at universities and in workshops.